What is search Engine Optimization and Why it necessary

WHAT IS SEARCH ENGINE OPTIMIZATION

The two main SEO strategies are called On-Site SEO and Off-Site SEO. On-site SEO has to do with title tags, meta tags, friendly URLs, and internal linking structure – all in conjunction with quality content.

Off-site SEO is more about link building, viral campaigns, info graphics, and even social media marketing.
I talk with clients a lot about on-site SEO in consultations so I thought I’d write out a few of the basics to use as a checklist. In the Search Engine Optimization world, there are many different opinions on what’s the “right way”. 
On-site search engine optimization  what we do on our site to make it search engine friendly, is only a part of getting the right traffic to your site. But if you do it correctly, it can really help you get out of the Google “sand box”.

The Importance of On-Site SEO

On-site SEO should be your primary focus. A well-optimised site will load quickly; it has content that makes it easy for visitors (as well as search engines) to understand what the site is about. Both visitors and search engines will be able to navigate through it easily, find what they want, and not get lost or reach a dead end. On-page is the most important element in your SEO efforts in the beginning. A site that is not well-optimised (80%) may do okay, but then again if visitors and search engines don’t like it, you won’t get far.

The Importance of Off-Site SEO

Once your site is optimised, off-page SEO becomes 100% important. Without inbound links, a site has little to no chance of ranking in search engine results. 

First Months SEO for Website:-

On-Page Optimization:-

On-site search engine optimization involves optimizing your site for the keywords that you are trying to rank for in the SERPS.

1) Meta Tag Titles

• 6-10 words maximum
• Minimal keyword repetition
• No domain name
• Use keyword phrases that you want people to use to find you in a search engine
• Use “buyer phrases” instead of “browser phrases”
• Every page of a website can have its own unique meta tags

2) Meta Tag Descriptions

• 1-3 Sentences
• Keyword repetition recommended
• Explain what the page is about

3) Meta Tag Keywords

• 10-15 words separated by commas
• keyword repetition is okay
• make sure the words relate to the page you’re marketing

4) Image Alt Tags

• Your images should be described via ALT tags with the keywords you are targeting. The search engines cannot read images when they crawl your site and so the title tag is essential in relating your images with the keywords you are targeting.
• Image Alt Tag Example:
• <img src="http://wwww.realestate.com/californiarealestate.jpeg" alt="California Real Estate" />

3. Sitemap

• Sitemaps are essential to present the organization of your site to search engines and it allows them to find and index your internal pages. The sitemap presents the complete internal structure of your website and gives search engines instant access to all the pages within it.
• Submit your site map to Google when you submit your url from within your Google Webmaster Tools Account and also link to the sitemap from your home page as it also helps your visitors navigate.

4. Robots.txt

• This file allows for control of how the search engines crawl and index your site. For example, you do not want to index admin, scripts or theme sections of your website. Also, to avoid duplicate content issues, you want to deny the search engines access to duplicate pages within your site, like print versions of sub pages.

5. Home Page

• Domain. You don't have to have your keywords in your domain, but if you don't you will have to increase your external links by the thousands to compensate.
• Site title. You should have your website main keywords in the title of your site. For example, if the main keyword is real estate then the title can be "Real Estate World", "Real Estate Made Easy" or "Real Estate Concepts" etc. This will also greatly help when you work on your off-site Search Engine Optimization link building, because when other sites link to you they will likely use your site name in the anchor text.
• Home Page Keyword Density. You want your website's main keywords to appear at least 6 or 7 times throughout the home page. For example, in the title, headline, welcome message and footer.
• Footer Link. Link back to your home page with your main keywords in the footer, and of course the site name will always be in the footer, for example, © Real Estate Concepts.

6. Sub Pages and Content

Make sure to research the best keywords for each of you website sub-pages because you want each of your pages to rank for different keywords, not just the home page, and this way you will be all over the SERPS!

Titles of Sub-Pages. We use keywords in titles and in the sub headers within the content for new paragraphs.

Title tag attributes:

h1 - most important; 

h2 - second in importance
h3 - third in importance

Examples:
How to Buy Real Estate - Main page title (h1)
How to Buy Real Estate in Michigan - Sub header paragraph title (h2 or h3)
How to Buy Cheap Real Estate - Sub Header paragraph title (h2 or h3)

Sub-Page URL's. Sub-page url's should be the titles of the pages and without a lot of characters, the best is to use dashes between the words.

Search Engine Optimized URL:
www.realestate.com/how-to-buy-real-estate

Written Content. You must have at least four or five paragraphs of informative text on the sub-pages of your website, preferably more than 275 words, absolute minimum of 100. Content is not only crucial for search engine optimization but for your visitors as well.

Keyword Density for Content. Keyword density is crucial for search engine optimization. 5% is excellent and will not risk a spam flag. This means that if you have a content page with 500 words then 25 of them should be some variation of the keyword your are trying to rank for on that page.

Internal Link Building Within Content – We create internal link building.   

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